Sports

Sports have always been associated with emotional exchanges.

Univision Communications Inc. (UCI) announced that UCI Live will present the inaugural Prospects CupSM next December 2017.

The National Basketball Association (NBA) and Molson Coors International (MCI) today announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbea

On Nov. 1, 1996, FOX Deportes launched as the first Spanish-language sports network in the United States, and throughout the month of November the network celebrates its 20th anniversary. In celebration of this milestone, the company unveils new graphics and music to kick off a new era.

Telemundo Deportes announced the expansion of “Titulares y Más Coors Light” t starting Saturday, November 5.

Combate Americas announced that it has named multiple-time professional world wrestling champion and former Mixed Martial Arts (MMA) star Alberto “El Presidente” Rodriguez, formerly known as Alberto Del Rio and Alberto El Patrón, as its president.

Telemundo Deportes presents Pope Francis’s second “United for Peace” soccer match

Univision Deportes and Major League Baseball (MLB) have announced a partnership that will make Game 3 of the National League Division Series available in Spanish.

It’s no secret anymore—eSports has reached a level of legitimacy. Brands are rapidly seeking out any opportunity to sink their toes into the shiny eSports sand.

Have you heard of Rule 40? It is a rule instituted by the International Olympic Committee (IOC) that regulates the rights of official sponsors and partners, and severely limits what non-sponsors can do. The official sponsors and partners are allowed to use trademarked Olympic terms, phrases, and images in their advertising. For companies that are not official Olympic sponsors or partners, certain phrases are banned, such as “Olympic,” “Rio,” “Gold,” and even “Games.”

ESPN announced the debut of Nación ESPN, a new interactive sports talk show dedicated to covering the most relevant and diverse sports news and information tailored to young, bilingual U.S. Hispanic sports fans.

FOX Deportes launches NFLEROS, a new NFL-themed show airing every Friday at 7:00 PM ET.

NBCUniversal Telemundo Enterprises announced the appointment of veteran sports executive, Ray Warren, to the newly created position of President, Telemundo Deportes.

But I did not watch much of the Olympics. After reading a bunch of hoopla about how ratings were down, particularly among Millennials, I saw that clearly I was not alone. Many pundits have been saying NBC didn’t offer its programing at the right proportions on the right channels (i.e., more real-time online streaming).

Kellogg’s and the National Basketball Association (NBA) announced a new marketing partnership as the official marketing partner of the NBA across Latin America.

The Olympics just concluded and it was the topic of a lot of conversation.

The 2016 Summer Olympic Games are underway and, like most of America — most of the world, really — I’m fully engrossed in the action … and the drama.  By Tara Reid – VP Consumer Technology / Havas Formula

The Games of the XXXI Olympiad are in full swing in Rio de Janeiro, marking the first time an Olympics has been held in South America. While the road to Rio has sometimes been filled with controversy and adverse publicity, it’s still the Summer Olympics and continues to attract a large viewing audience who are following on both TV and digital platforms.

Traditional televisions and desktop PCs are no longer the primary ways internet users watch the Olympic Games. In fact, many are streaming the 2016 Summer Olympics in Rio on their mobile devices, mainly because there’s better content available and it’s convenient.

The Arizona Cardinals and Univision Arizona announced a partnership renewal for the 2016-2017 NFL season.