Sports

Trujillo will lead the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Upcoming Copa America from Chile, CONCACAF ‘s Gold Cup 2015, 2016 Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of  Mexican National Team .

NBC UNIVERSO will air live the first race in the NASCAR Mexico Series – The Toyota 120 – from Phoenix International Raceway in Avondale, Az., on Friday, March 13, at 10 p.m. ET. The race will be 120 laps under the lights covering 120 miles.

The 2015 Puerto Rico Basketball League season, including both regular season and playoff games, exclusively on WAPA América.

FOX Deportes airs a doubleheader on Sunday, March 8, the first of three twin-bills slated on the network during its inaugural MLS season.

FutbolUSA, Inc. will begin selling 16 Liga Primera (Division 1) and 16 Liga Nacional (Division 2) teams in 16 cities in Texas, California, and the Southwest. 

Entravision Communications Corporation announced that radio broadcasts of the 2015 CONCACAF Copa Oro and CONMEBOL Copa America Tournaments will be broadcast live on 16 Entravision radio stations in 15 markets across the United States from June 12, 2015 through July 26, 2015.

With on-court talent hailing from all parts of the globe—from Argentina to Australia—it stands to reason that the NBA has one of the most culturally and racially diverse followings of all sports leagues. In fact, according to the 2014 Year in Sports Media Report, during the 2013-2014 season, multicultural audiences spent more time watching NBA games on TV compared to white viewers, with African-Americans and Asian-Americans spending the most time watching, followed by Hispanics.

We can’t fault you; we’ve all been trained to do it. In every business, large or small, we continue chasing it. When will we realize what we might be looking for, might not be there?

  NBCUniversal’s Hispanic Enterprises and Content receive extension of their FIFA’s media rights agreements in the United States and Canada for its tournaments up to and including the 2026 FIFA World Cup.

This year’s Year in Sports Media report highlights consumers’ global love of sports, which continues to grow. 2014 was a big year for sports, beginning with the Sochi Winter Olympics and then featuring one of the most exciting World Cups ever held.

ESPN launches One Nación , a bilingual online destination that integrates ESPN content relevant to the U.S. Hispanic sports fan, serving as a hub for English and Spanish-language content available across ESPN and ESPN Deportes.

NBCUniversal’s Hispanic cable network mun2, which transforms into NBC UNIVERSO on Feb. 1, continues its coverage of the 2014/2015 season of the Premier League with three can’t be missed matchups this weekend.

NBC UNIVERSO debuts on Sun., Feb. 1, as the home of the exclusive Spanish-language telecast of Super Bowl XLIX.

Mitsubishi Motors North America, Inc. (MMNA) announced that it will advertise during the Super Bowl airing Sunday, February 1st on NBC Universo (formerly MUN2). The campaign, conceived by Grupo Gallegos, a creatively-driven, independent advertising agency, targets Hispanic consumers and features a 30-second TV spot.

With “The Big Game” just around the corner, football fans may be starting to wonder whether or not their beloved game is still America’s Favorite Sport.  Back in 1985, there was only a one-point difference between the percentage of American adults who followed at least one sport and considered pro football (24%) or baseball (23%) to be their favorite. 

Among sports fans, the escalating interest around Super Bowl XLIX is focused on which team will earn the championship trophy for its on-field performance. Among marketing and advertising professionals, the chatter is centered on the TV commercials that will air during the game and the integrated multimillion-dollar marketing campaigns from these sponsors. Who will score or fumble on advertising’s biggest day of the year?

The NFL Network announced it has hired Steven Graciano as VP of marketing.

Leading into its exclusive Spanish-language telecast of Super Bowl XLIX when it rebrands to become NBC UNIVERSO on Feb. 1, NBCUniversal’s Hispanic cable network mun2 will air in Spanish this Saturday’s Divisional Playoff matchup between AFC powerhouses the Baltimore Ravens and the New England Patriots.

ESPN Deportes will provide exclusive Spanish-language coverage of the first-ever Football Playoff. The new post-season format will feature four teams in the semifinals followed by a championship game between the winning programs – ESPN Deportes will provide complete coverage of the highly anticipated doubleheader semifinal Rose Bowl and Allstate Sugar Bowl on New Year’s Day.

Super fans are the individuals that make their passion for a brand a central part of their lives and identity. Characterized by their intensity of emotion and “loyalty beyond reason,” brands are looking to harness this super fan culture in new ways through the use of technology.  Courtesy of UCI Trend Lab