Sports

Puerto Rican John Velazquez wins the Kentucky Derby: Where were the Latino fans?

What do you think when you hear the words Louisville, Kentucky and the Kentucky Derby? Most people’s thoughts default to scenes of white-picket fences and families that embody a conservative- all-American culture…and, yes, you are right that is Kentucky! But today I am sharing a new personal revelation I experienced this weekend while at the 137th Kentucky Derby. By Liliana Gil, Host of Moments2Culturise and XL Alliance Managing Partner.
Available on HispanicCMO.com

Latinos Power Growth of Ultimate Fighting Championship.

In a recent interview with USA Today, boxing promoter Bob Arum predicted limited success for the Ultimate Fighting Championship (UFC), the promotion company that hosts most mixed martial arts (MMA) events, due to what he sees as its inability to draw in viewers from growing demographics, including Latinos and African Americans. In some ways, his comment could make sense.

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