ESPN Deportes announced significant enhancements to its boxing programming lineup, highlighted with the launch of Golpe a Golpe, weekly, live news and analysis boxing program that will be co-hosted by legendary boxer Marco Antonio Barrera.
Sports
Telemundo secures rights to Futbol Liga Mexicana .
Telemundo Communications Group Inc. announced it has secured rights to continue broadcasting all of the matches played at the home stadiums of six premiere teams of Mexico’s First Division Soccer League (Futbol Liga Mexicana ˆ FLM) for 2009. These rights also include all the playoff, semifinal and final matches of the Mexican National Championship played by these teams.
2008 A Banner Year in Sports.
2008 will be remembered as a record-making year, not just on the field but also in the home. As Nielsen data reveals, consumers across the globe tuned in to sporting events in record
numbers.
USA Boxing pursing Multicultural Consumers.
USA Boxing has retained the services of Octagon to operate as the organization’s official sponsorship agency and strategic consultant. Among the federation’s new initiatives is developing and packing assets specifically for brand marketers seeking to create engagement with multicultural audiences.
Volkswagen and MLS kick off ‘The Road to MLS Cup’.
Volkswagen of America, in partnership with Major League Soccer, kicked off “The Road to MLS Cup”; a multi-market tour bringing the newly redesigned MLS Cup trophy, named for soccer visionary Philip F. Anschutz, to the people. The three-state tour
will be driven by Volkswagen, whose Routans, Jetta TDI’s, Rabbits, and CC’s will serve as the official MLS Cup fleet bringing the trophy to the fans.
Mixed Martial Arts on ESPN Deportes.
ESPN Deportes and Bellator Fighting Championships jointly announced an agreement that will bring the sport of Mixed Martial Arts to ESPN Deportes for the first time.
ESPN Deportes Heats up the Airwaves with a Caribbean ‘Warm Front’
ESPN Deportes announced the launch of a new advertising campaign surrounding its extensive coverage of the 2008-2009 winter league baseball from Dominican Republic, Venezuela and Mexico. “Le Quitamos el Frío al Invierno” which translates to “We take the cold out of the Winter”, the weather forecast for winter season transitioning to high temperatures as the country heats up with a “warm front” coming from the Caribbean and the Pacific bringing the heat of winter baseball to ESPN Deportes. The campaign is already appearing in selected areas around New York City and Miami.
