Sports

Univision will provide live, exclusive Spanish-language coverage as the U.S.A. and Mexico national teams come together in Glendale, Arizona for one of the sports world’s most hotly contested rivalries dating back over 70 years.

A new survey commissioned by Hanon McKendry/The Brand Consultants and conducted by Harris Interactive Inc. shows that more than half of U.S. adults (56%) watching the Super Bowl on Sunday will be doing so as much or more for the commercials as for the game itself.

Fox Sports en Espanol has once again acquired the exclusive U.S. Spanish-language television rights to the 58th Caribbean World Series of baseball. Taking place in Carolina, Puerto Rico, the four-team, six-day tournament will be televised for the ninth consecutive year on Fox Sports en Espanol, beginning Friday, February 2 at 3:00 p.m. ET/12:00 p.m.

The hype around Super Bowl XLI is not just around the four remaining teams fighting for a chance to compete for the 2007 championship. As advertisers and marketers begin to anticipate the TV commercials that will appear in this year’s game, TNS Media Intelligence once again searched its extensive database to report on the past 20 years of Super Bowl advertising.

David Beckham may be newest player in Major League Soccer, but he’s already the best-known soccer star among U.S. consumers, according to the Davie Brown Index (DBI), which determines a celebrity’s ability to influence consumer behavior. The question here is. Will he begin to learn Spanish to target US Hispanic Consumers?

This past Sunday’s night telecast of “Futbol Liga Mexicana: America vs Guadalajara” was the most watched Futbol Liga Mexicana (FLM) game ever on Univision among Persons 2 plus (4 million) and Men 25-54 (1.5 million).