WCBS-AM Radio, Broadcaster of New York Yankees Spanish baseball on WKDM 1380AM, has hit a homerun by contracting marketing and sales consultant R. Paniagua Inc. (RPI) to market and sell the in-game advertising inventory to selected product categories.
Sports
ESPN Deportes Unveils Programming & Showcases Media Platforms.
At its upfront event last night at the 40 / 40 Club in New York City, ESPN Deportes unveiled its major programming initiatives for 2005-2006 and showcased its five branded media platforms– television, radio, internet, print, and wireless– for the more than 400 invited guests.
XM To Broadcast World Cup 2006 Soccer Tournament.
XM Satellite Radio announced that it will be the exclusive satellite radio broadcaster for the FIFA World Cup Germany 2006 Soccer tournament.
