But Nets Should Plan Ahead
Major sporting, music or entertainment events can drive viewership and sponsorship revenue to Hispanic networks, but executives at a panel discussion at Wednesday’s Multichannel News/B&C Hispanic TV Summit said networks should plan well in advance to capitalize on tentpole events.
Execs Say Hispanic Nets Need to Break Free of Tier Restraints
Executives at several top Hispanic networks said pigeon-holing channels by placing them in tiers, at Wednesday’s Multichannel News/B&C Hispanic TV Summit.
Perspectives vary on best routes to audience
As the Hispanic TV audience keeps exploding, marketers face challenges in terms of effectively targeting their messages.
Advertisers need to encompass Hispanic marketplace within their total approach, rather than break it off
As the U.S. Hispanic population continues to grow and their cultures meld with Americans, marketing to that population goes beyond what language they speak.
But Programmers Should Tap Viewer Needs Before Creating Shows
Online and mobile access to programming is even more important for Hispanic television networks, a panel of top media executives said at the Multichannel News/B&C Hispanic TV Summit here Wednesday.
Splintering Video Consumption Presents Challenges that Yield Opportunities
During an advertising keynote conversation, Lia Silkworth and Marla Skiko were asked “What’s Next?” relative to traditional TV and digital media in the Hispanic advertising community.
Views differ on breaking news in the digital world
A lively debate on speed versus accuracy in journalism broke out at the News Roundtable: The Importance of News Content to Hispanic Viewers session. Keith Clinkscales, CEO of Revolt Media & TV, said the digital world gives reporters the chance to break news with great urgency — and also to quickly correct stories that didn’t quite get all the facts. “If you do it too often,” he warned, “you begin to erode your credibility with the audience.”
Says Success Requires Reach and Compelling Content, In Spanish and English
NBCUniversal’s Hispanic-programming chief said he likes the size and relevance of NBCU product offerings to the growing and increasingly diverse U.S. Hispanic audience, both in Spanish and English.
The days of cable companies maintaining a stranglehold on content pipelines are a distant memory. Today, TV viewers have a wealth of options available to them, with some of the most appealing TV content coming though digital channels. But research shows that those who watch TV content place a premium on the ability to watch original programming.
NBCU CEO Steve Burke said that most of the executives working with Zalaznick would instead report to executive VP Cesar Conde, who joined NBCU from Univision earlier this month.
Alterna’TV will be introducing the new Hispanic-focused wellness channel, INTI Network TV, to cable television providers in America beginning in October.
Telemundo 52- KVEA announced that Julio Vaqueiro has been named News Anchor for “Noticiero Telemundo 52, Buenos Dias Los Angeles.”
KUTH Univision 32 announced the addition of two daily local news broadcasts in the Salt Lake City market. “Noticias 32 Salt Lake City” (News 32 Salt Lake City), will air weeknights from 5 p.m. to 5:30 p.m. and from 10 p.m. to 10:30 p.m. MDT on Univision 32 Salt Lake City. Anchored by new local news talent, Irene Caso, the newscasts will feature local news, weather and sports coverage.
Telemundo Nueva York announced that Colombian journalist Gloria Echeverry has been named news anchor for “Noticiero Telemundo Nueva York,” effective September 30. In her new role, Echeverry will co-anchor the 6pm and 11pm weekday newscasts along with renowned journalist Jorge Ramos.
Telemundo Media announced the appointment of industry veteran Aileen Angulo as Senior Vice President, On-Air Promotions. Angulo is based in Miami and will report to Jesús Torres Viera, Executive Vice President of Programming, Telemundo Media.
Premiering as part of the network’s Hispanic Heritage month programming and presented in tandem with the NCLR’s ALMA awards, the series takes a cue from the motto of the new Latino movement – “50 million strong, making it in America.” “Hecho en America” celebrates and allows the inspiring journey of Latinos achieving the American Dream to be told by those changing it.
Univision Communications, Inc. announced two key appointments to its executive team today; Rick Ehrman, a 20-year industry veteran, has joined the Company as executive vice president of Corporate Business Development and Jennifer Ball, who joined Univision in 2008, has been promoted and named executive vice president of Content Distribution Marketing and Partnerships.
The Univision Network’s hit entertainment news and gossip show, “El Gordo y La Flaca”, is celebrating a truly memorable milestone this fall: 15 uninterrupted years on the air with the original hosts, the original schedule, and non-stop success.
NBCUniversal announced the appointment of Comcast executive Marlene Sanchez Dooner to Executive Vice President, Hispanic Enterprises & Content (HEC).
Cinelatino will celebrate its 20th anniversary with a campaign that includes some of the biggest and most recent blockbuster hits from across Latin America, Mexico, and the Caribbean throughout the month of October.
