mun2 launched an on-air and off-air brand refresh campaign that features new design elements as well as a humorous awareness campaign that focuses on the duality of life and language of its influential audience.
Television
Fusion unveils programming roster in preparations to October 28, 2013 launch.
Fusion announced the channel will launch on October 28, 2013. Fusion also unveiled key parts of its programming lineup featuring news, satire and original series.
The CNN Latino launch Party in Miami
The CNN Latino launch event took place on Thursday, July 11 from 7 p.m. to 11 p.m. at the Rusty Pelican in the island of Key Biscayne in Miami, Florida. CNN Latino Miami will be on the air starting Monday, August 19.
Estrella TV adds affiliation With Cocola Broadcasting in Boise ID.
Estrella TV continues to grow its affiliation line-up by adding KZAK-TV (Boise, Idaho) and renewing KMBY-TV (Monterey, California). Both local stations are owned and operated by Cocola Broadcasting, one of the first station groups to sign with Estrella TV as part of its launch.
Advertising for ourselves versus the consumer?
By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. Here’s my guess:
1) The creative in charge is from Spain.
2) The creative in charge is a JM Serrat fan.
Thoughts?
