Television
New Season on PBS KIDS – Engaging new characters and innovative bilingual texting initiative deepen reach and impact on families

Cyberchase, the multiple Emmy-winning math and environmental literacy series for kids ages 6-8, returns for a new season beginning Friday, April 21 during “PBS KIDS Family Night” at 7 p.m. ET and streaming free on PBS KIDS in honor of Earth Day (April 22). Season 14 will feature four fresh environment-themed adventures and free interactive STEM resources for families, all available in English and Spanish.
Nielsen Receives MRC Accreditation for its National TV Audience Measurement Service

Nielsen announced that it has met the Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only TV audience measurement provider to be accredited by the MRC.
Sally Ramirez named SVP of News for NBC, & Telemundo in Chicago

Sally Ramirez has been named Senior Vice President of News for NBC Chicago / WMAQ and Telemundo Chicago / WSNS, a newly created role leading news operations for the NBC and Telemundo owned stations that serve the region’s English- and Spanish-speaking audiences.
Estrella Media announces formation of EMAS Commercial Sales Team

Estrella Media has announced the formation of its EMAS (Estrella Media Advertising Solutions) integrated commercial sales team. The EMAS team will represent a suite of leading media networks in the U.S. marketplace for broadcast (TV and radio) and digital advertising opportunities. Companies represented are Estrella Media, beIN SPORTS, and Hemisphere Media.
Estrella Media announces Executive promotions

Estrella Media has promoted Said Garcia Solis to Content Director for Que Buena Los Angeles radio, and Ana Laura Suarez to Director of Programming, EstrellaTV. Garcia adds the new title to his current role as Producer and on-air talent for the top-rated Don Cheto Al Aire morning show. Suarez was most recently Senior Director of Marketing. Both report to Enrique Guillen, Chief Content Officer.
HITN Celebrates Earth Day All Month Long in April

HITN and Edye expand Earth Day celebrations all throughout the month of April with the Festival de la Tierra to emphasize the importance of caring for our Earth and its inhabitants. The special event will include specifically selected content featuring the awe-inspiring beauty of nature.
Lizette Carbajal named VP of Community Relations & Communications for Telemundo 52 & NBC4

Lizette Carbajal has been promoted to Vice President of Community Relations and Communications for Telemundo 52 Los Angeles/KVEA and NBC4 Southern California/KNBC. Effective immediately, Carbajal will lead community engagement and communications strategies for both stations.
Telemundo’s ‘HOY DIA’ launches new fourth hour

Continuing its commitment to bring viewers more entertainment and fun, Telemundo’s morning show Hoy Día announced today the addition of a new dynamic fourth hour of programming. The Spanish-language program will continue to connect viewers with their favorite stars, cover the latest entertainment news, offer cooking segments to enjoy the diversity of Latin cuisine and much more.
ESTRELLA MEDIA’S virtual Upfront set for Tuesday May 9 – ‘Bold & Bright, Stronger Together’

Estrella Media announced its 2023/2024 virtual Upfront presentation will be available for streaming on Tuesday, May 9. The media company's content, digital, and sales leaders will present the company’s plans to serve their marketers’ and advertisers’ needs.
The Cowboy Channel Deportes Launches first Spanish Language Feed for PRCA Top 10 Rodeos

The Cowboy Channel announced the creation of a separate feed for Spanish-language viewers providing full coverage of all performances of the PRCA’s Top 10 rodeos.
Canela Media Wins 2023 Gracie Award for Animated Series SúperEllas

Canela Media announced its original animated series celebrating Latina trailblazers for Canela Kids SúperEllas was selected as a 2023 Gracie Award winner from the Alliance for Women in Media Foundation (AWMF) in the Non-English - Family Programming category.
Telemundo Stations bring local news to Samsung TV Plus

Samsung TV Plus users can access premium local Spanish-language breaking news coverage and original content from Telemundo stations 24/7 by streaming the stations’ regional free ad-supported TV (FAST) channels. The first two channels to launch today include “Noticias Telemundo California” and “Noticias Telemundo Florida,” with two more channels – “Noticias Telemundo Noreste” and “Noticias Telemundo Texas” – expected to launch in April.
Warner Bros., Discovery U.S. Hispanic, GroupM & Cocina Media cook up EL TOQUE DE AARÓN

Warner Bros. Discovery U.S. Hispanic announced its latest content partnership with GroupM and COCINA Media, a multicultural owned-and-operated content and digital media company, to bring high-quality, culturally-relevant programming created for Hispanic audiences in the United States.
EstrellaTV’s ‘TENGO TALENTO, MUCHO TALENTO’ returns on MONDAY, APRIL 17 AT 9 P.M./8 P.M. CT

Season 27 to air Monday-Thursday; Record Number of Contestants Audition to be part of Season 27; Over 20 cities hosted In-Person Auditions, in addition to Virtual Auditions
What Is TV? [REPORT]

Today, in 2023, what is TV? And, from that answer, what are the implications for marketers? The Video Advertising Bureau (VAB)'s newly released report, What Is TV? A Modern Look At How Consumers Define TV, gets to the heart of those two questions, offering a comprehensive look at the TV ecosystem, as well as the impact—and opportunities—for marketers.
Telemundo Deportes announces exclusive coverage of EL CLÁSICO DE MÉXICO INCLUDING CLÁSICO WEEK FESTIVITIES AND THE CHIVAS VS. AMÉRICA MATCH

Telemundo Deportes, the U.S. broadcast home of Chivas de Guadalajara, will present week-long exclusive coverage of El Clásico De México from Mexico City and Guadalajara across all platforms. Coverage kicks off today, March 14, featuring Clásico Week celebrations leading up to the match between the biggest rivals in Mexican soccer, Chivas and América.
Connectivity is driving how Americans are engaging with TV

With so much excitement in the streaming industry, it’s easy to lose sight of what’s underpinning the way audiences now engage with television. In fact, there likely wouldn’t be this much excitement about streaming if it weren’t for the widespread adoption of digital connectivity that took place as audiences dove into new content options in mid-2020 to stay occupied as the COVID-19 pandemic set in.
Moroian namedo President And General Manager Of Univision Los Angeles

Univision announced the promotion of Veronika Moroian to President and General Manager of Univision Los Angeles. In this role, Moroian will be responsible for overseeing, in the Los Angeles region, the sales, news, community affairs, operations technology, marketing and promotions departments.
CBS Sports “Golazo Network” to launch

CBS Sports will launch CBS SPORTS GOLAZO NETWORK, a 24-hour direct-to-consumer digital network in the U.S. dedicated exclusively to global soccer coverage, on Tuesday, April 11.
Canela.TV premieres 100% Futbol for Soccer Fans

Canela Media announced new programming for soccer fans on Canela.TV’s sports- focused vertical Canela Deportes, 100% Futbol. The show will air live three times per week on Tuesday, Thursday and Sunday exclusively on Ca