Technology is helping define a new reality in television. Digital technologies are empowering consumers with the greatest choice of content, in the highest quality, delivered when and where it is most convenient: welcome to the consumer age of television. This means that advertisers have to embrace new methods of reaching consumers with their message. DOWNLOAD Report Here.
Television
SBS announce the acquisition of KTBU-TV Channel 55 in Houston.
Spanish Broadcasting System, Inc. owner of MegaTV, announced the acquisition of KTBU-TV (Digital 42 / Virtual Channel 55) and other television assets serving the Houston, Texas market from U.S. Farm & Ranch Supply Company, Inc. for an aggregate purchase price of approximately $16 million.
MegaTV and ESPN Deportes secure multimedia agreement.
MegaTV, part of Spanish Broadcasting System, Inc. and ESPN Deportes announced a strategic alliance that will complement their shared commitment to connect and serve the U.S. Hispanic audience across multiple platforms. The alliance between the networks will be highlighted with the launch of four hours of original programming under the new sports block, “Clasicos de ESPN Deportes,” exclusively on MegaTV.
DeSimone named VP & General Manager of Azteca America TV Spot Sales.
Azteca America announced that John DeSimone has been appointed Vice President, General Manager of Azteca America TV Spot Sales.
