Univision Communications Inc. announced the appointment of Carlos San Jose to the position of vice president and general manager of Univision Television Group’s Chicago stations.
Television
Fact Sheet: U.S. Advertising Spend and Effectiveness
In the ever-changing media landscape, consumers’ growing choice of platforms and media content makes it harder for advertisers to reach their desired audience. With an array of options relative investing marketing dollars, advertisers are looking to better understand and accurately measure the impact of their advertising on brand and sales goals. A new Nielsen advertising fact sheet details ad spend and effectiveness trends, as well as the latest insights on branded entertainment.
