In the ever-changing media landscape, consumers’ growing choice of platforms and media content makes it harder for advertisers to reach their desired audience. With an array of options relative investing marketing dollars, advertisers are looking to better understand and accurately measure the impact of their advertising on brand and sales goals. A new Nielsen advertising fact sheet details ad spend and effectiveness trends, as well as the latest insights on branded entertainment.
Television
estrellaTV first-ever Upfront.
estrellaTV announced its Fall TV line-up at New York City’s famed Gotham Hall during its first-ever Upfront presentation luncheon.
Univision unveils new networks & programming in Upfront.
Univision Communications Inc. unveiled the 2011-2012 programming line-up, delivering expanded Televisa content across all television and interactive platforms and a robust slate of original productions – including three new networks.
TR3S: MTV, MUSICA Y MAS unveils new content at Upfront.
Tr3s: MTV, Música y Más unveiled its new programming lineup at it’s 2011 Upfront event at LAVO in New York City.
Vme offers experiential Upfront.
Today at Vme’s experiential upfront event, the 2011-2012 programming line-up was introduced to a packed house. At the Samsung Experience in New York’s Time Warner Center, Vme underscored its commitment to serve the diversity of today’s Hispanic market, introducing a slate of original programming in all genres and a deep pipeline of exclusive world-class programs that speaks to the hearts and minds of today’s diverse Hispanic market.
