Discovery US Hispanic, the home to Discovery en Español and Discovery Familia, unveiled its 2011/2012 upfront theme – “Beyond.” Powered by Discovery Communications, Discovery US Hispanic offers advertisers the opportunity to “go beyond” and leverage the company’s unmatched ability to create content-driven ideas and synergies that transcend language barriers, travel across technology platforms and deliver a wide range of Hispanic audiences.
Television
Tr3s: MTV, Música y Más unveils Upfront content.
Tr3s: MTV, Música y Más hits the road for a multi-city Upfront tour to unveil the brand’s new portfolio of 360° content that continues to deliver on the network’s ‘MTV, Music and More’ maxims.
Q’VIVA! THE CHOSEN.
Simon Fuller’s XIX Entertainment announced a new partnership with iconic superstar couple Jennifer Lopez, Marc Anthony, and acclaimed show director, Jamie King.
Azteca America presents 2011-2012 Upfront Strategy.
Azteca America will continue this year with its successful strategy of infront presentations to over 100 clients and agencies throughout the country. The presentations will be kicked off with a visit to Azteca studios in Mexico City this month.
Positive shift in Hspanic Cable Usage.
With nearly 20% of Hispanic P18-49 television viewing in Spanish today going to cable networks, a dramatic shift from broadcast to cable among this key audience segment is underway, according to newly-released research from the Cabletelevision Advertising Bureau (CAB).
An Upfront Look at U.S. TV Audiences & Trends.
With the 2011 TV Upfront meetings between TV studios and advertisers in full swing, Nielsen takes a look at emerging trends in TV viewing. DOWNLOAD REPORT HERE.
