The bi-cultural Latino upfront advertising season will kick off March 7 as English-language network Sí TV holds a week-long series of meetings for marketers and their agencies in Miami.
Television
Cristina to break her silence on Azteca America.
On Friday February 18, 2011 at 10pm/9C Azteca America presents “Cristina Saralegui Rompe el Silencio”. Frank Cairo who recently joined Azteca America interviews the diva about the sudden cancellation of her show.
Discovery U.S. Hispanic Upfront 2011 plans.
Discovery U.S. Hispanic has announced that it will be returning to New York City for this Upfront season, presenting a new line-up for its flagship network Discovery en Español (DSCE), as well as giving an overview of its newest network Discovery Familia.
Martin Breidsprecher named CEO of Azteca America.
Azteca America announced the appointment of Martin Breidsprecher, current Chief Operations Officer of the company, to Chief Executive Officer of Azteca America.
Telemundo 2011 Upfront plans.
Telemundo Communications Group Inc. announced that the network will hold its Upfront presentation on May 17, 2011 at 6pm EST, in New York at the American Museum of Natural History, in the museum’s LeFrak IMAX Theater.
Univision 2011 Upfront plans.
Univision Communications Inc. plans to hold its annual Upfront presentation for advertisers in New York City at 3:00 pm on Thursday, May 19, 2011 at the New Amsterdam Theatre.
2010: A Year in Review: A week-by-week look at consumer trends.
2010 was a turbulent year—and that’s putting it modestly. To stay atop of the ever-changing attitudes and behaviors of American consumers, marketers demanded fresher and more actionable insights. Simmons DataStream, launched in January 2010, addressed those demands by providing marketers with weekly updates of nearly 40,000 distinct consumer elements, including brand preferences, media consumption, attitudes, lifestyles and demographics. DOWNLOAD REPORT HERE.
