Univision Communications Inc. announced the appointment of Maelia Macin to the position of executive vice president of Network Sales for Univision Networks. Peter Lazarus has been appointed EVP, Sales Strategy – New Networks. Alberto Mier y Terán has been named vice president/general manager for the Company’s flagship stations in Los Angeles.
Television
Sí TV unveils New Brand: nuvoTV.
English-Language Latino Network Evolves Brand to Better Embrace Exploding Bi-Cultural Latino Population
TV Usage Trends: Q3 and Q4 2010 – Timeshifted Viewing Grows in U.S.
Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarters of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of the year. The biggest year-over-year increase was in the third quarter, when timeshifting increased 17.9% over the same period in 2009, compared to 13.4% in the fourth quarter. DOWNLOAD REPORT HERE.
Sí TV kicks off Bi-Cultural Latino Upfront.
The bi-cultural Latino upfront advertising season will kick off March 7 as English-language network Sí TV holds a week-long series of meetings for marketers and their agencies in Miami.
