Fox Sports En Español is being re-branded FOX Deportes this fall; it was announced by Vincent Cordero, the network’s Executive Vice President & General Manager.
Television
I feel TR3S !
Tr3s: MTV, Música y Más, a unit of Viacom Inc. launched its new look and feel that embraces the bilingual/bicultural lifestyle of the Latino audience in the U.S. The campaign labeled “I Feel Tr3s”, which brings to life the brand’s evolved identity, will run across all platforms thanks to the creative expertise of California-based ad agency Casanova Pendrill; and the network’s new look and feel identities were developed by creative design shop Capacity in Los Angeles.
Official World Cup sponsors show higher effectiveness with TV Ads.
Although neither the the USA or England teams remain contenders for the World Cup, TV advertisers in the U.S. and U.K. appear to have scored with viewers during the first half of the tournament, according to a Nielsen analysis of advertising effectiveness in the two countries.
NFL, Telemundo & NBC Spots team up.
The NFL, Telemundo and NBC Sports have teamed to celebrate Hispanic Heritage Month (September 15-October 15) with a unique broadcast for Hispanic viewers of the “Sunday Night Football” Miami Dolphins-New York Jets game on Sunday, September 26 at 8 p.m. ET. Telemundo will broadcast its first-ever “Sunday Night Football” game on its New York, Los Angeles and Miami Telemundo stations.
Azteca America Network launches Azteca Stations Group.
Azteca America Network annouced the Azteca Stations group, which operates the full-power digital multicast stations of KAZA Channel 54 in Los Angeles, WMBC Channel 63.6 in New York, WSFL channel 39.2 in Miami and KOFY channel 20.4 in San Francisco, in addition to WCHU channel 61.1 in Chicago.
TR3S: MTV, MUSICA Y MAS launches July 12, 2010.
Tr3s: MTV, Música y Más, owned and operated by MTV Networks Latin America, will amplify its US Hispanic offering to appeal to a wider spectrum of the Latino audience through a broader scope of content starting July 12th 2010. As part of this strategy, Tr3s will align and build synergies with MTV Networks International’s (MTVNI) US Hispanic & Latin American operations in Miami under the leadership of Sofia Ioannou who will expand her remit as Managing Director of MTVN Latin America & Canada to include US Hispanic. John Mafoutsis, Senior Vice President of Brand Solutions for MTVN Latin America & Canada will also expand his role to include Tr3s. José Tillán will continue to serve a General Manager & Executive Vice President and Luisa Fairborne as Director of Advertising Sales of Tr3s.
