Television

Univision Communications Inc. unveiled its national advertising campaign for its exclusive Spanish-language coverage of the 2010 FIFA World Cup South Africa. Under the umbrella of “La Pasión del Mundial” (The Passion of the World Cup), Univision is engaging soccer fans all across the U.S. through various promotional efforts in print, outdoor media and in-theater advertising, as well as its own television, radio, online and mobile platforms.

“There’s a huge audience out there that wants to see people on television that look and live their lives like they do. We’re happy to accommodate them.” That’s how Steve Koonin, president of Turner Networks, talked about his TBS cable channel to the New York Times. The question is, and as Kooin alluded to in that NY Times article about TBS, will the other English-language broadcast networks react?

Published by Manny Gonzalez. To read El Blog CLICK above.

What do 7,310 miles, 1,462 gallons of fuel, a 92 person mobile theatre, a stand-up comedian and 500 advertisers have in common? They all played an integral part in the Fox Sports en Español 2011 Upfront tour. The Spanish-language sports brand completed its first-ever Upfront national tour after taking a custom branded mobile theatre, which doubled as a traveling billboard, to four cities across the country.

Univision Communications Inc. is presenting the 2010-2011 programming line-up for its three television networks and interactive platforms. The Company is celebrating the growing power of Spanish and the critical role language plays in any marketing strategy for U.S. growth. The Upfront is taking place this afternoon at the Frederick P. Rose Hall/Jazz at Lincoln Center in New York City and will be hosted by Univision president and CEO, Joe Uva; president of Advertising Sales and Marketing, David Lawenda; and Univision Networks president Cesar Conde.

V-me enters the 2010-2011 upfront season with a new offer of entertainment… smart empowering programs…compelling personalities… involved viewers…and a fast-growing national audience.

V-me will be taking its 2010-2011 presentation on the road to agencies and clients in the weeks and months ahead.

MTV Tr3s announced at its May 19th 2010 Upfront that it will amplify its US Hispanic offering to appeal to a wider spectrum of the Latino audience. The newly named Tr3s: MTV, Música y Más will expand its offering to deliver a broader scope of content. As part of this strategy, Tr3s will align and build synergies with MTV Networks International’s (MTVNI) US Hispanic & Latin American operations in Miami under the leadership of Sofia Ioannou who will expand her remit as Managing Director of MTVN Latin America & Canada to include US Hispanic. John Mafoutsis, Senior Vice President of Brand Solutions for MTVN Latin America & Canada will also expand his role to include Tr3s, José Tillán will continue to serve a General Manager & Executive Vice President and Louisa Fairborne as Director of Advertising Sales of Tr3s. Tr3s: MTV, Música y Más — will make its debut on July 12th, 2010.

Telemundo Communications Group announcedits 2010-2011 original programming season. The new programming announcement was made by Don Browne, President, Telemundo; Jacqueline Hernández, Chief Operating Officer, Telemundo; Mike Rodriguez, Senior Vice President, Network Sales and Marketing, Telemundo; Adriana Ibañez, Executive Vice President of Programming, Telemundo and Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses.

Headlining the network’s upfront schedule are several blockbusters and specials including HUMAN PLANET, a high-definition epic celebration of humankind as well as EARTH FROM SPACE, which brings audiences face to face with a unique view of the world in a project filmed in partnership with NASA. Historic moments near and far are brought to life in spellbinding productions such as THE RISING: REBUILDING OF GROUND ZERO, a documentary series by the legendary Steven Spielberg and REIGN OF THE DINOSAURS a voyage back millennia, courtesy of Disney and Pixar.