Telemundo announced that it will become the first Spanish language network in the US to broadcast its entire primetime programming slate in High-Definition when “Donde Esta Elisa” premieres on March 8, 2010.
Television
The Power of Television.
Mercury Media released the first installment of TV Perspectives, a series of white papers authored by Michael Goodman, Senior Director, Research and Analytics for Mercury Media and former Director, Consumer Research at Yankee Group. The series will explore innovations in cross-platform advertising with a focus on direct response television. DOWNLOAD REPORT HERE.
Telemundo launches iPhone TV apps.
Telemundo announced that its Television Station Group has launched the very first and only iPhone apps for local Spanish-language TV stations with its mobile partner LSN Mobile, using LSN Mobile’s Local Wireless media-to-mobile platform.
Alban named VP Corporate Communications & Public Affairs at Telemundo.
Telemundo announced that Michelle Alban has been promoted to the post of Vice President, Corporate Communications and Public Affairs, Telemundo,from her previous role of Director, Corporate Communications, Telemundo.
Mega TV launches Client Integration ad program.
Spanish Broadcasting System (SBS) announced that its television network Mega TV has launched a new advertising program internally referred to as “Client Integration” to help advertisers reach the growing Hispanic community and replace revenue lost from automotive spot advertising in 2009.
