Telemundo announced that Michelle Alban has been promoted to the post of Vice President, Corporate Communications and Public Affairs, Telemundo,from her previous role of Director, Corporate Communications, Telemundo.
Television
Mega TV launches Client Integration ad program.
Spanish Broadcasting System (SBS) announced that its television network Mega TV has launched a new advertising program internally referred to as “Client Integration” to help advertisers reach the growing Hispanic community and replace revenue lost from automotive spot advertising in 2009.
Miami’s local TV experiment: Ready for primetime … NATIONALLY!
The energetic Mega TV, the creation of Raul Alarcon’s SBS is leaving little doubt of its intentions to become a bonafide player on the national scene. Accepting that making a dent on Univision’s or Telemundo’s programming is a gigantic goal, it is no secret that Mega TV’s major competitor is America TeVe which recently announced a fusion of Carlos Barba’s CaribeVision, after apparent differences between its Madrid-based , Mexico City-based and Cuban-American partners made it impossible to continue as CV Network.
Compartiendo entre Amigas launches on Univision.
For the first time ever, Univision Communications Inc. has partnered with an advertiser, The Clorox Company, to co-develop original content while simultaneously creating an interactive platform through which Latinas can discuss topics relevant to their lives.
Univision premiers programming on YouTube
Univision Interactive Media, Inc announced that short- and long-form video of top Univision, TeleFutura and Galavisión shows are available on YouTube.
