Liberman Broadcasting, Inc. (LBI Media) announced the appointment of Mike Reid as Executive Vice President of National Sales, effectively immediately. Based in Dallas, Mr. Reid will work closely with advertisers and agencies to provide compelling network and national sales opportunities for Estrella TV.
Television
Telemundo revamps news strategy.
Telemundo Communications Group introduced a news strategy to enhance and expand its news content across key day parts and multiple platforms.
Spanish-language TV winning on U.S. turf
We’re coming up on the fourth anniversary of a historic event. December 26 marks the fourth full year that Spanish-language television ratings have been ranked side-by-side with ABC, NBC, CBS and FOX.
They used to be counted separately, with the English-language networks lumped together in one group and Spanish in another. I’ll bet the English-language networks wish they still were. Because, after four years of counting them all by the same means and using the same meters, it’s clear that the English-only broadcasters are in trouble, but Spanish is going strong.
It’s not supposed to work this way — at least not for those who want you to believe that Spanish is on its way out. But, to borrow a phrase, the reports of Spanish’s death have been greatly exaggerated.
BY JOSE CANCELA – Hispanic USA. To read El Blog CLICK above.
