The 10th Annual Latin GRAMMY Awards on Univision broke audience records for the network, reaching 12.8 million viewers, that’s all viewers, not just Hispanics, who watched some or all of the star-studded gala event. The broadcast made Univision the #2 network for the night among Adults 18-34, attracting 2.0 million viewers and beating CBS, NBC, FOX and CW in the process. In addition, the awards show attracted an average of 6.0 million Total Viewers 2+ and took the #3 spot among Adults 18-49 with 3.5 million average viewers, beating NBC, FOX and CW for the entire night in that demo. In key local markets such as Los Angeles, New York, Miami, Houston, and Phoenix, Univision stations were #1 for the night, regardless of language, among Total Viewers 2+.
Television
Telemundo rolls out brand identity ‘Atrévete a Más’.
In this new phase of its brand evolution, Telemundo reaffirms its mission to enrich the lives of Hispanics in the U.S. and audiences worldwide by informing, empowering, inspiring and entertaining them through innovative and culturally relevant content across multiple platforms. Anchored on robust consumer research and insights, the new brand identity solidifies Telemundo’s position as the media company for people who “Quieren Más” (Want More).
Screen Actors Guild Report detailing use of SAP by Spanish-Speaking TV Audiences.
More Hispanics would watch English-language programming dubbed into Spanish if more were available and easier to find, according to the 2009 Hispanic Consumer Survey on SAP commissioned by Screen Actors Guild, which reveals the viewing habits of Spanish-speaking audiences in the United States and the use of Secondary Audio Programming (SAP).
Telemundo marks 13 months of growth.
According to Nielsen Media Research, 2009 has been Telemundo’s best October performance in the history of the network.
PRISA to take major stake in V-me Media, Inc.
PRISA, (Promotora de Informaciones, S.A) announced an investment in and alliance with V-me Media,Inc., the U.S. Hispanic content/distribution company and owner of national Spanish-language network V-me.
PRISA will make an investment of cash and programming as a first step to a path of control in V-me Media, Inc.
Discovery en Espanol sheds light on the World of Corridos.
“El Corrido,” a musical genre characteristic of the North of Mexico, has become a phenomenon with hundreds of thousands of followers throughout the United States. In fact, according to industry sources, Corridos account for 80% of U.S. Spanish music sales. “La Ley del Corrido,” premiering on Sunday, November 1st at 9 PM ET/PT, takes an objective look at the fascinating world of this genre, transporting viewers behind the headlines in true Discovery en Espanol style, to explore its history, origins and the crimes associated with this type of music.
