Despite some initial confusion and delays, a majority of U.S. consumers think positively about tomorrow’s official digital television (DTV) transition, and many will likely switch to free over-the-air reception from fee-based cable or satellite subscriptions, according to a survey.
Television
Troika Design Group gives Telemundo a vibrant New Identity.
Troika Design Group has been tapped by NBC Universal’s Telemundo to give the Spanish-language TV network a sophisticated new identity.
2.8M homes still unready for DTV Transition on June 12, 2009.
In Nielsen’s final update before the June 12 deadline, 2.8 million American households, or 2.5% of the television market, are completely unready for the transition to digital television. Younger, African American and Hispanic homes are disproportionately unready, while the elderly are the most ready.
Digital Transition will remake TV Experience for diverse group of Viewers.
Often we only recognize important moments in retrospect — but we already know that this Friday will be a watershed day in media. When analog TV signals are erased from the U.S. airwaves and replaced by digital, a small percentage of households will lose TV access, despite the availability of converter boxes and government coupon programs; but many others have been or will be introduced to new programming, ads and technologies as a result of the transition — changes that could shift their viewing behavior forever.
3 Days to DTV Transition: Debunking Myths About DTV.
Ignorance is bliss in some situations, but not when it comes to understanding the facts about the transition to digital television (DTV). With only four days to go until the switch, the Federal Communications Commission wants to ensure that consumers know what it takes to get ready for the switch on June 12. Here’s what consumers should know ……
6 days and counting to DTV transition.
The White House issued a statement by the President encouraging those who rely on over-the-air broadcasts as their only means of receiving a television signal to take advantage of all the assistance the government is providing to help them switch to digital programming. The statement also reinforced that there will be no further delay in the nationwide transition to digital television, which will occur on June 12.
Digital TV altering the home media technology landscape.
New research from Knowledge Networks shows that the transition to digital television has directly impacted media technology in one out of four (26%) U.S. TV households during the past year, as people invest in new TV sets and/or services to prepare for the June 12th changeover.
3.1 Million TV Households still completely unready for DTV.
3.1 million or 2.7% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 200,000 households in two weeks with just over two weeks until the transition.
Discovery en Español 2009-2010.
Discovery en Español announced an Upfront slate of programming that capitalizes on a content strategy that resonates with viewers and advertisers alike.
