Television

At its second upfront, the two-year old V-me staked its claim as one of the leading Hispanic TV broadcast networks in the U.S. During the upfront event held at New York City’s Samsung Experience, the network showcased its highly-desirable viewers, its 2009-2010 programming mix of smart, engaging entertainment and its rapidly growing distribution.

Telemundo Communications Group unveiled its 2009-2010 original programming season at a press conference held at The Modern in New York City. The new programming announcement was made by Don Browne, President, Telemundo; Jacqueline Hernández, Chief Operating Officer, Telemundo; Mike Rodriguez, Senior Vice President, Network Sales and Marketing and Adriana Ibañez, Senior Vice President of Programming.

Univision Communications Inc announced a robust programming line-up for Univision, TeleFutura and Galavisión in the 2009-2010 season. The new programming slate includes the exclusive Spanish-language broadcast of the 2010 FIFA World Cup South Africa™ in high definition, novelas, and reality shows.

ESPN Deportes enters the 2009-2010 “Upfront” season with record ratings, continued focus on featuring the best sportscasters in the industry and serving fans via its multimedia platforms offerings. The network announced a series of initiatives at the company’s Upfront, highlighted by the addition of legendary sportscaster Jorge Ramos to the company’s television commentator team.

Fox Sports en Español unveiled an array of exciting developments, including new original programming, rights to prestigious sporting event properties, and new and customized ways to get advertisers’ brands in front of the consumer, during its Upfront event at Manhattan’s famed Cipriani. Twelve years after launching as the first Spanish-language sports network in the U.S., the network announced that in 2010, a World Cup Year, it will have over 1500 hours of live and premiere soccer matches, which is more than any one, and almost more than all, Spanish-language networks combined.

With only three weeks left until the nationwide digital television (DTV) transition on June 12, many local broadcasters will be participating in coordinated DTV “soft tests” today Thursday 5/21/2009. These tests are designed to alert analog viewers who are unprepared for the impending transition that they will lose service once the transition occurs unless they act promptly to get ready.

Stephen Friedman, General Manager of MTV, announced that Jose Tillan has been appointed to the position of General Manager/ Executive Vice President of MTV Tr3s. Tillan will be based in New York City and Miami, reporting to Mr. Friedman.

Tillan, who was Senior Vice President of Content and Creative for MTV/VH1 Latin America, will remain involved with the Networks and will serve as Executive Producer of Los Premios MTV 2009 reporting to Sofia Ioannou, Managing Director of MTV Networks Latin America.

Carlos Mencia and a host of English and Spanish language television stars will join DIRECTV Más as it sponsors a star-studded benefit for East L.A. Classic Theatre (ECT), and launches Óptimo Más, a bilingual Latino-focused programming package.

Terra relaunched Terra TV in the United States and Latin America. Terra TV offers users an unprecedented, multidimensional viewing platform that includes interactive features, innovative tools and third-generation Web video technology. The programming is categorized in three channels: Entertainment, News and Sports.