Televisa Networks and Telemundo announced they have signed a joint venture agreement to launch the Telemundo channel, which will be distributed throughout Mexico and Latin America.
Television
Univision goes directly to customers this Upfront.
Univision Communications Inc. announced its plans to redefine its Upfront approach and go directly to its customers, to reach as many marketers as possible, with a message of growth and partnership. Univision will host regional Partnership Forums focused on helping companies capitalize on the power of the Hispanic consumer as a real growth lever for businesses today. The forums will take place in New York, Los Angeles, Chicago, Miami and Dallas throughout the month of April.
NAB challenges Nielsen Measurement of Consumer Readiness for Digital TV.
National Association of Broadcasters (NAB) President and CEO David Rehr sent the following letter to Nielsen Media Research urging the company to change its misleading methodology for measuring consumer readiness for the upcoming transition to digital television.
