Univision Communications Inc. announced its plans to redefine its Upfront approach and go directly to its customers, to reach as many marketers as possible, with a message of growth and partnership. Univision will host regional Partnership Forums focused on helping companies capitalize on the power of the Hispanic consumer as a real growth lever for businesses today. The forums will take place in New York, Los Angeles, Chicago, Miami and Dallas throughout the month of April.
Television
NAB challenges Nielsen Measurement of Consumer Readiness for Digital TV.
National Association of Broadcasters (NAB) President and CEO David Rehr sent the following letter to Nielsen Media Research urging the company to change its misleading methodology for measuring consumer readiness for the upcoming transition to digital television.
V-me: Zero to Sixty in under 2 years.
Just two short years after its launch in March, 2007 – a powerful content offer and an innovative distribution strategy tied to the digital transition have catapulted the V-me TV network to the top ranks of America’s Hispanic TV options.
In 35 U.S. markets, V-me is both a free over-the-air digital broadcast and a basic digital cable channel, as a result of its partnership with public television stations. In addition, V-me is carried nationally via satellite in both the basic and Hispanic packages of Dish Network and DirecTV.
Schaefer – President & CEO of NCC.
National Cable Communications (NCC announced the promotion of Greg Schaefer to President and Chief Executive Officer. Schaefer came to NCC in November 2002 as the firm’s Chief Operating Officer and was elevated to President on January 1, 2004.
