MRG’s new report shows how global developments in “Advanced Video Advertising” (AVA) for set-top boxes will continue to keep TV advertising dominant in global ad markets. By tracking both traditional and interactive TV advertising techniques, it provides an ROI calculation for each of the six most used interactive methods in the global advertising markets for Cable, Telco TV, Terrestrial, and Satellite operations.
Television
A Class Apart
In the tiny town of Edna, Texas, in 1951, a field hand named Pete Hernandez murdered his employer after exchanging words in a gritty cantina. From this unremarkable small-town murder emerged a landmark civil rights case that would forever change the lives and legal standing of tens of millions of Americans. A Class Apart tells the little-known story of a band of underdog Mexican-American lawyers who took their case, Hernandez v. Texas, all the way to the Supreme Court, where they successfully challenged Jim Crow-style discrimination against Mexican-Americans.
Entres Nos Atlanta launches.
Atlanta Latino, Inc., publisher of Atlanta Latino Newspaper, and Telemundo 47 will launch Entres Nos Atlanta, a community television show on January 17, 2009. This weekly 30-minute program will air on Saturdays from 10:30 AM to 11:00 AM EST on popular Telemundo digital channel 47 (W47DN-DT), which is available over-the-air, free of charge in metropolitan Atlanta to over 3 million viewers. Telemundo, backed by NBC Universal
Spanish Television Sales launches …..
Former executives from Azteca America Spot Television Sales and Hispanic Independent Television Sales today announced the formation of a new Hispanic Television representation company, to be known as Spanish Television Sales.
Univision announces most extensive inaugural coverage.
The full resources of the Univision Television Network will be mobilized for its most complete coverage of a presidential inauguration ever. In addition to the network’s “Noticiero Univision” nightly newscast originating from the nation’s capital for two nights starting on Monday, January 19, anchors Jorge Ramos and María Elena Salinas will lead Spanish-language television’s most trusted news team to help viewers experience this historic inauguration from a uniquely Hispanic perspective.
Mega TV debuts ‘El Chulo de la Mañana’.
Spanish Broadcasting System, Inc. (SBS) announced that Mega TV will debut its popular Los Angeles radio morning show “El Chulo de la Mañana” this Monday, January 12 from 6 AM to 9 AM (ET), 9 AM to 12 PM (PT) through Direct TV Más, Channel 405.
