Please do not adjust your dial, but do be prepared to switch your thinking.
TV still has mass, but not nearly as much as it used to.
Television
Telemundo’s ‘Alerta Digital’ revs up for 100 day countdown.
Telemundo announced it is entering the 100-Day Countdown of “Alerta Digital,” the network’s company-wide sponsored national public service awareness campaign to educate its viewers on the upcoming digital television transition. This final effort of the campaign focuses on re-iterating the options consumers have to successfully make the transition from analog to digital television.
Univision to leverage GRAMMYs in final DTV Educational effort.
Univision Communications Inc. announced the last phase of the Company’s massive multi-platform education campaign to raise awareness about the upcoming transition to digital television (DTV).
Younger Viewers bring new approaches to Primetime TV Viewing.
Although overall time spent watching television in primetime has changed remarkably little in the past four years, the specifics of how, what — and even where — that viewing happens are being transformed, according to a new report from Knowledge Networks. These changes in the primetime experience are being driven in part by the very different habits of Generation X, Millennials, and Young Baby Boomers
Tom Marsillo comments on Interep Chapter 7 filing and future of Spanish-Language representation.
Mr. Marsillo advised us that the Interep Chapter 7 filing is a very serious and unfortunate occurrence for the wholly industry and not only the Hispanic Market. He also stated that due to the growth and scope of both Azteca America Spot Television Sales and Hispanic Independent Television Sales he has at least four different equity options to continue operating both divisions that will be revealed shortly.
