TV fans, ever more devoted as they age
More than eight out of 10 US digital video recorder (DVR) users surveyed could not live without the devices, according to a July 2008 survey conducted by Consumer Analysis Group for NDS. Respondents also said that DVRs were the second-most-indispensable item of household technology, behind only the mobile phone.
In a month in which competition off the field was nearly as heated as on it, Univision’s primetime audience grew by double-digit margins among all key demographics in August 2008 versus the same period in 2007 (+15% among Adults 18-34, +13% among Adults 18-49 and +16% among Total Viewers 2+) while the English-language broadcast networks ABC, CBS, FOX and the CW were down significantly. Most importantly, these results are measured against all viewers, regardless of language, not just Hispanics.
Telemundo announced its NTI results for the month of August 2008. According to Nielsen Media Research data, Telemundo averaged 600,000 Adults 18-49 with a 20% share of the viewers watching the three major Spanish-language broadcast networks in Monday through Friday prime, increasing +8% in delivery (555,000) compared to last year and the only Spanish-language network to gain double-digit growth compared to last month, +14% (526,000). This delivery makes August 2008 the strongest August Telemundo performance in NTI history.
Univision Communications Inc. has selected the MediaOcean sales system to manage its national sales and to transact business electronically.
