Television

In a month in which competition off the field was nearly as heated as on it, Univision’s primetime audience grew by double-digit margins among all key demographics in August 2008 versus the same period in 2007 (+15% among Adults 18-34, +13% among Adults 18-49 and +16% among Total Viewers 2+) while the English-language broadcast networks ABC, CBS, FOX and the CW were down significantly. Most importantly, these results are measured against all viewers, regardless of language, not just Hispanics.

Telemundo announced its NTI results for the month of August 2008. According to Nielsen Media Research data, Telemundo averaged 600,000 Adults 18-49 with a 20% share of the viewers watching the three major Spanish-language broadcast networks in Monday through Friday prime, increasing +8% in delivery (555,000) compared to last year and the only Spanish-language network to gain double-digit growth compared to last month, +14% (526,000). This delivery makes August 2008 the strongest August Telemundo performance in NTI history.

Univision Communications Inc. has selected the MediaOcean sales system to manage its national sales and to transact business electronically.

MTV Tr3 takes a tongue-in-cheek look at how Latino and Anglo cultures clash and co-exist in its latest image campaign, “We Get You.” Created in collaboration with the Austin-based comedy troupe The Latino Comedy Project, the campaign explores everyday scenarios that are unique and relevant to young Latinos living in the U.S. and uses humor and wit to show how they live, react and tackle their bicultural lives.

Spanish Broadcasting System, Inc. announced hat Mega TV will launch on WSJU-TV Channel 30, the network’s newest affiliate in Puerto Rico, pursuant to a retransmission agreement entered into between SBS and WSJU station owner, AERCO. The agreement allows island residents to enjoy Mega TV’s high quality programming via over-the-air, as well as all cable and satellite systems serving Puerto Rico. The launch will take place on Monday, August 25th.