Puerto Rico’s first public television station, TUTV (WIPR-TV), announced the station’s evolution to high definition digital production, with the inauguration of modern, state-of-the-art facilities.
Television
CaribeVision launches wireless Interactive TV Programming.
CaribeVision Television Group announced that in order to promote the relationships between viewers and its TV shows, its CEO Carlos Barba, has recently made a business joint venture with Tactical Wireles to develop interactive television (text messaging).
Hispanics Changing the landscape of News.
The Univision Television Group announced that two of its stations’ newscasts have taken the top two spots across all people meter markets in the entire country, regardless of language, demonstrating increasing influence and civic engagement of Hispanics. According to the latest June sweep measuring all people meter markets, KMEX, Univision 34 in LA and WXTV, Univision 41 in NY have the #1 and #2 highest-rated early evening newscasts among total Adults 18-49, marking a pivotal moment in the world of broadcast news viewership.
Nielsen IAG Hispanic TV Engagement study.
Last week in New York Nielsen and IAG presented the initial finding of their Hispanic Television Engagement study. Offering the composition of their sample and some topline highlight.
Alcohol Ads seen by youth on TV on the Rise.
A comprehensive review of television advertising practices by alcohol companies from 2001-2007 finds an increase in youth exposure to alcohol advertising and relatively few industry- sponsored “responsibility” ads. The new study, released by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University, evaluated advertising trends and identified the best and worst brands with regard to youth exposure to alcohol.
