The Univision Television Group announced that two of its stations’ newscasts have taken the top two spots across all people meter markets in the entire country, regardless of language, demonstrating increasing influence and civic engagement of Hispanics. According to the latest June sweep measuring all people meter markets, KMEX, Univision 34 in LA and WXTV, Univision 41 in NY have the #1 and #2 highest-rated early evening newscasts among total Adults 18-49, marking a pivotal moment in the world of broadcast news viewership.
Television
Nielsen IAG Hispanic TV Engagement study.
Last week in New York Nielsen and IAG presented the initial finding of their Hispanic Television Engagement study. Offering the composition of their sample and some topline highlight.
Alcohol Ads seen by youth on TV on the Rise.
A comprehensive review of television advertising practices by alcohol companies from 2001-2007 finds an increase in youth exposure to alcohol advertising and relatively few industry- sponsored “responsibility” ads. The new study, released by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University, evaluated advertising trends and identified the best and worst brands with regard to youth exposure to alcohol.
Setting a date again!
The legal encounter between Televisa and Univision has once again been postponed to October 14, 2008.
Insiders speculate that the date might never happen or might be moved again, while a the parties work through their ‘Marriage Crisis’.
