The Nielsen Company and ESPN Deportes, ESPN’s 24-hour Spanish-language sports network in the U.S., announced that they have reached an agreement to report program ratings in Nielsen’s U.S. Hispanic cable service, known as the Nielsen Homevideo Index Hispanic (NHIH) Service.
Television
Does Televisa + Univision = Television.
The month of April may portend a revolutionary or at least an evolutionary change in the landscape and structure of the US Spanish language television industry.
Barring an unlikely settlement or a request for extension of the scheduled court date on April 29th, Grupo Televisa, the Mexican based multimedia and entertainment company and world’s largest producer of Spanish language television will have its day in court regarding its former partner Univision, the leading Spanish language media company in the US.
Telemundo’s Billboard Latin Music Awards delivers ….
Telemundo Communications Group announced its results for the Billboard Latin Music Awards airing on Thursday, April 10th.
Trujillo – Senior Vice President & Operating Manager at Galavision Network.
Univision Communications Inc. announced the appointment of Sebastian Trujillo to the position of senior vice president and operating manager for the Galavisión Network, effective June 2, 2008. In this position, Trujillo will oversee programming, operations and production for the network.
DIRECTV MÁS launches expanded channel offering.
DIRECTV Más, DIRECTV’s Spanish and English-language programming service, will officially launch its newly expanded channel lineup at the 2008 Latin Billboards.
Univision unveils ROI Tool.
Univision Communications Inc unveiled its latest effort in advancing accurate measurement and consumer insight into the diverse Hispanic consumer segment, in time for the Upfront. Using the power of Nielsen Media and Nielsen Homescan, Univision and Nielsen fused TV viewing data with purchase information, allowing marketers to effect their strategy for maximum return.
Telemundo gets a boost.
Thank goodness I decided to take a breather before I posted this latest entry. I wrote it but set it aside, and then bam! I read the big news about Jackie Hernandez-Fallous joining Telemundo….the challenges remain but this latest appointment is a step in the right direction. Time-Warner’s loss is NBC’s gain. CLICK above on the Blog icon.
