There’s growing awareness of the nation’s February 2009 transition to digital television by TV broadcasters, yet the group of Americans with the lowest level of awareness about the transition includes those that are most deeply affected – households that receive television programming exclusively “over the air.”
Television
Televisa and Univision will go to court on alleged breach of Program License Agreement.
The Honorable Philip S. Gutierrez, U.S. District Judge in Los Angeles, has denied Univision’s
Motion for Partial Summary Judgment. Univision sought a judgment from the Court that its claimed breaches of the long-term Program License Agreement between the two companies were not material and therefore not subject to termination by Televisa.
TV Azteca & Telemundo reach accord to settle outstanding lawsuits.
In a joint release, TV Azteca, S.A. de C.V. and Telemundo Network Group LLC, announced that they have reached an accord to settle multiple pending litigations.
43% U.S. viewers recognize brands placed within ‘Emotional Engaging’ TV programs.
Products placed within “emotionally engaging” TV programs are recognized on average by 43% more U.S. viewers, The Nielsen Company disclosed in the company’s most recent issue of Consumer Insight.
