Mike Rodriguez, Vice President and General Manager of WSCV, the Telemundo owned-and-operated television station in Miami, has been promoted to Senior Vice President of Sales for Telemundo, effective immediately. He takes over for Steve Mandala, who was recently named Executive Vice President, Cable Ad Sales for NBC Universal. The announcement was made today by Mike Pilot, President of Sales and Marketing for NBC Universal, to whom Rodriguez will report.
Television
MTV TR3S launches Con3xion social network.
MTV Networks, a division of Viacom announced it is working with Intercasting Corporation to develop a mobile social network around MTV Tr3s. The Latino focused mobile social network – to be called Con3xion – also marks the first time Intercasting has partnered with a major entertainment company to develop a mobile social networking initiative.
Yahoo! Telemundo premieres full-length Telemundo programming Online.
Yahoo! Telemundo announced that it will feature full-length Telemundo programming online, a first for Spanish-language television. Telemundo will now make their primetime shows and novelas available online the morning after the original air date before 9 am EST.
Interep opens new Rep Firm for Independent Hispanic Television Stations.
Interep announced that it has opened a new rep firm dedicated to the representation of independent Hispanic television stations.
Telemundo goes green.
Beginning Sunday, November 4, Telemundo goes green with its campaign “Alerta Verde” (Green Alert) focused on protecting the environment. During the entire week, which culminates Saturday, November 10, the Telemundo network and stations will highlight environmental issues to educate and increase viewers’ awareness in order to promote protecting the environment.
Mega TV is National.
Spanish Broadcasting System (SBS) announced the party celebrating the national launch of MEGA TV was a huge success. Celebrating their partnership with DirecTV, which will distribute MEGA TV nationally on Channel 405.
