Nearly all Hispanic adults born in the United States of immigrant parents report they are fluent in English. By contrast, only a small minority of their parents describe themselves as skilled English speakers. This finding of a dramatic increase in English-language ability from one generation of Hispanics to the next emerges from a new analysis of six Pew Hispanic Center surveys conducted this decade among a total of more than 14,000 Latino adults.
Television
Univision audience growth in sharp contrast to English-Language Network declines.
The Univision Television Network reported its best November Sweep ever with a plus 14% growth in Adult 18-49 viewers and plus 12% growth among Adults 18-34 versus the same period last year. These increases bested FOX, the only other major network to show growth, while ABC, CBS, NBC, and CW all saw declines versus last year.
Univision Special ‘TV Digital… Que Tal?’.
The Univision Television Network announced it will air the first in a series of public service programs entitled, “TV Digital… Que Tal?” (Digital TV…What is it?), informing viewers of the various aspects surrounding the transition to digital television in 2009 in the U.S. and Puerto Rico.
Rodriguez – Sr. VP of Sales for Telemundo.
Mike Rodriguez, Vice President and General Manager of WSCV, the Telemundo owned-and-operated television station in Miami, has been promoted to Senior Vice President of Sales for Telemundo, effective immediately. He takes over for Steve Mandala, who was recently named Executive Vice President, Cable Ad Sales for NBC Universal. The announcement was made today by Mike Pilot, President of Sales and Marketing for NBC Universal, to whom Rodriguez will report.
MTV TR3S launches Con3xion social network.
MTV Networks, a division of Viacom announced it is working with Intercasting Corporation to develop a mobile social network around MTV Tr3s. The Latino focused mobile social network – to be called Con3xion – also marks the first time Intercasting has partnered with a major entertainment company to develop a mobile social networking initiative.
Yahoo! Telemundo premieres full-length Telemundo programming Online.
Yahoo! Telemundo announced that it will feature full-length Telemundo programming online, a first for Spanish-language television. Telemundo will now make their primetime shows and novelas available online the morning after the original air date before 9 am EST.
Interep opens new Rep Firm for Independent Hispanic Television Stations.
Interep announced that it has opened a new rep firm dedicated to the representation of independent Hispanic television stations.
