Yahoo! Telemundo announced that it will feature full-length Telemundo programming online, a first for Spanish-language television. Telemundo will now make their primetime shows and novelas available online the morning after the original air date before 9 am EST.
Television
Interep opens new Rep Firm for Independent Hispanic Television Stations.
Interep announced that it has opened a new rep firm dedicated to the representation of independent Hispanic television stations.
Telemundo goes green.
Beginning Sunday, November 4, Telemundo goes green with its campaign “Alerta Verde” (Green Alert) focused on protecting the environment. During the entire week, which culminates Saturday, November 10, the Telemundo network and stations will highlight environmental issues to educate and increase viewers’ awareness in order to promote protecting the environment.
Mega TV is National.
Spanish Broadcasting System (SBS) announced the party celebrating the national launch of MEGA TV was a huge success. Celebrating their partnership with DirecTV, which will distribute MEGA TV nationally on Channel 405.
LAT-TV Co-Produces DESAPARECIDOS.
DESAPARECIDOS, a new pioneering docudrama featuring real life cases of missing Hispanics in the U.S., premieres Tuesday, October 23, on LAT-TV’s 22 market network. The program informs audiences about facts and circumstances surrounding unsolved missing person cases, (primarily children) providing viewer education and safety tips. The show aims to alert the community and hopefully prevent such crimes from occurring in the future.
MEGA TV goes national.
Spanish Broadcasting System, Inc. (SBS) announced that it entered into a new agreement with the leading satellite television provider in the United States, DirecTV. Under the agreement, SBS’ MEGA TV (Channel 22 in Miami) will be distributed nationwide starting October 17th on DirecTV MAS, Channel 405. The agreement is a landmark deal for SBS as it secures national distribution for its programming only a year and a half after inaugurating operations in Miami.
Zel Out at Telemundo
According to Broadcasting & Cable magazine, Telemundo cable and digital-media chief Antoinette Zel is out at the company after three years. According to sources familiar with the matter, Telemundo president Don Browne decided not to renew her contract as senior executive vice president, network strategy. A network spokesperson confirmed that she will be leaving to “pursue other options in the industry” and said the decision was mutual.
Mandala promoted to Executive VP Cable Ad Sales @ NBC Universal.
Steve Mandala, Senior Vice President of Sales for Telemundo, has been promoted to the newly created position of Executive Vice President, Cable Ad Sales for NBC Universal, effective immediately. The announcement was made today by Mike Pilot, President, NBC Universal Sales and Marketing, to whom Mandala will report.
As EVP of Cable Ad Sales, Mandala is responsible for overseeing the sales and marketing efforts for the company’s cable entertainment networks, USA, Sci-Fi, BRAVO, Chiller, Sleuth and Uni HD. He will also help with the transition at Telemundo, continuing to oversee sales until a replacement is named.
