Television

Spanish Broadcasting System, Inc. (SBS) announced that it has signed an exclusive contract with DIRECTV, the nation’s leading satellite television service provider. Beginning Oct. 17, MEGA TV will be available nationwide on the DIRECTV Más platform on channel 405.

Univision Communications Inc. announced that advertising sales veteran David Lawenda has joined Univision in the new position of President of Advertising Sales. Lawenda will oversee advertising sales for all of Univision’s media assets, including the Univision, TeleFutura and Galavision Television Networks; the Univision and TeleFutura Television Groups; Univision Radio; and Univision Online. A top priority for Lawenda will be to help brands connect with Hispanic consumers by developing customized integrated marketing programs that harness the full power of Univision’s portfolio.

Telemundo announced it received top honors at the 69th Annual Overseas Press Club Awards held at the Hotel San Juan in San Juan, Puerto Rico. The network’s affiliate station WKAQ-TV, Puerto Rico, was awarded high honors in five “Best News Broadcasting” categories.

Good news: DVR users are heavy TV viewers.

Digital video recorder (DVR) penetration keeps creeping up, along with the specter of skipped television ads.

Televicentro de Puerto Rico announced that effective this month, the Network will handle all National Sales from its new offices in Miami, FL. Televicentro’s Miami office will oversee all National Sales for the Station in PR and for WAPA America in the US.

Equity Media Holdings Corporation announced that it will launch an MTV Tr3´s affiliate on its newly-acquired New York station, WMBQ. The new affiliate will be available over-the-air on channel 46 beginning in October.