WSBS-Mega TV, Channel 22, announced today the launch of its new image campaign, “LA MEGA SE PEGA,” reinforcing the station’s current position as a modern, energetic and progressive outlet.
Television
Clorox & Wal-Mart team up with Telemundo’s ‘Dame Chocolate’ Telenovela.
When the character Julia in Telemundo’s hit telenovela “Dame Chocolate,” needs to buy baby supplies, she will head out — without missing a beat — to her nearest Wal-Mart store.
It’s a case of “reel life” imitating real life. But it is also part of a partnership between Clorox and Wal-Mart giving the world’s largest retailer a featured role in “Dame Chocolate,” the first venture by The Clorox Company into branded entertainment in the Hispanic market.
The Portalization of the 30-Second commercial.
Most articles I read about the television business, if not all, prognosticate about the demise of the 30-second commercial: viewers hate commercials; given the opportunity/technology, all viewers would fast-forward through commercials; people use going to the bathroom and seeking out food during commercial breaks as a desperate excuse to legitimize their avoidance of TV commercials; commercials are too long; and generally, as reported by industry pundits, the creative sucks. OK. I’ve been listening to this looping litany since I began in the industry in the mid-’70s.
