CaribeVision Television Group, a new television network led by media executive Carlos Barba, is set to launch in three of the top Hispanic markets next September 11th , in Miami and New York, and on the 20th in Puerto Rico. Following the purchase of local television stations in Puerto Rico, Miami, and New York, CaribeVision will be available to viewers in the Miami and New York DMA’s, as well as throughout the island of Puerto Rico, offering a localized network option for Spanish-language television viewers.
Television
SBS-MEGA TV signs contract with DirecTV.
Spanish Broadcasting System, Inc. (SBS) announced that it has signed an exclusive contract with DIRECTV, the nation’s leading satellite television service provider. Beginning Oct. 17, MEGA TV will be available nationwide on the DIRECTV Más platform on channel 405.
Lawenda joins Univision Communications as President of Advertising Sales.
Univision Communications Inc. announced that advertising sales veteran David Lawenda has joined Univision in the new position of President of Advertising Sales. Lawenda will oversee advertising sales for all of Univision’s media assets, including the Univision, TeleFutura and Galavision Television Networks; the Univision and TeleFutura Television Groups; Univision Radio; and Univision Online. A top priority for Lawenda will be to help brands connect with Hispanic consumers by developing customized integrated marketing programs that harness the full power of Univision’s portfolio.
Telemundo’s WKAQ-TV honored by Overseas Press Club in Puerto Rico.
Telemundo announced it received top honors at the 69th Annual Overseas Press Club Awards held at the Hotel San Juan in San Juan, Puerto Rico. The network’s affiliate station WKAQ-TV, Puerto Rico, was awarded high honors in five “Best News Broadcasting” categories.
Growing DVR ownership good for TV Ads.
Good news: DVR users are heavy TV viewers.
Digital video recorder (DVR) penetration keeps creeping up, along with the specter of skipped television ads.
