Telemundo announced it will reformat its prime-time advertising breaks to introduce its commercial innovation, the Power Pod, which will make the first commercial break in every prime-time show just 60 seconds in length.
Television
MEGA TV to launch programming in the sky.
WSBS-Mega TV Channel 22 announced that its signature programs will soon be made available to passengers on-board Virgin America, as part of the airline’s Hispanic On Demand Service (Venevisión In-Flight) within its domestic U.S. flights.
Telemundo presents 1st commercial free prime-time telenovela.
Telemundo announces the first ever commercial free prime-time telenovela “Idolos de Juventud.” The novela, first introduced at Telemundo’s Upfront presentation in Radio City Music Hall on May 15, will feature branded entertainment woven into every episode with no commercial breaks. The show is slated premier in the Summer of 2008 and will air Monday-Friday from 7:00pm-8:00pm EST.
