While broadcast and cable networks kept their clutter relatively flat in 2006 versus previous years, they are still running on average 15 minutes of non-program material per hour in primetime, according to MindShare’s annual Clutter Watch. The study, which identifies trends based on an analysis of prime-time commercial minutes and non-program minutes data from TNS, found one exception in FOX News. The cable news network increased more than 10% to 15 minutes and 10 seconds per hour in non-program minutes over 2005.
Television
Telemundo rejoins NAB.
Telemundo announced it will rejoin the National Association of Broadcasters, the industry trade group that represents free, over-the-air broadcasters on Capitol Hill and at the FCC.
Do Hispanics really want high quality educational TV or are they only a Novela & Sports TV Audience?
It depends on who you ask. There are two schools of thought on this:
1) Many (primarily broadcasters like Univision and Telemundo) contend that although research says Hispanics want educational programming- like documentaries, biographies, etc.- what they really watch are novelas, news and sports programming.
2) On the other hand, there are those who believe there is a Hispanic audience for educational programming, and that the reason Hispanics watch only news, novelas and sports is that this is the only type of programming offered to them, and that past attempts by broadcasters at delivering educational programming has been below par.
FCC To Broadcasters: Get Real About Kids Shows.
For the Federal Communications Commission, it’s not just the amount of specific TV devoted to kids programming. Now the question is, what defines a kids show?
