Television

Do Hispanics really want high quality educational TV or are they only a Novela & Sports TV Audience?

It depends on who you ask. There are two schools of thought on this:

1) Many (primarily broadcasters like Univision and Telemundo) contend that although research says Hispanics want educational programming- like documentaries, biographies, etc.- what they really watch are novelas, news and sports programming.

2) On the other hand, there are those who believe there is a Hispanic audience for educational programming, and that the reason Hispanics watch only news, novelas and sports is that this is the only type of programming offered to them, and that past attempts by broadcasters at delivering educational programming has been below par.

FCC To Broadcasters: Get Real About Kids Shows.

For the Federal Communications Commission, it’s not just the amount of specific TV devoted to kids programming. Now the question is, what defines a kids show?

LAT TV expands from 5 Stations in Texas & Arizona to 22 other cities.

LatinAmerica Broadcasting Inc. a general entertainment Spanish language broadcaster located in Houston, Texas, announced it has entered into an affiliate agreement with Equity Media Holdings, Corporation, headquartered in Little Rock, to launch its content in 22 additional markets increasing its geographic coverage across the U.S.

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