English-speaking Hispanics may be more likely to watch TV away from home than are their Spanish-speaking counterparts, and the difference between the two linguistic but ethnically similar groups may increase with age, according to an analysis of Arbitron data from the Houston TV market, the nation’s tenth largest.
Television
Telemundo celebrates 20 years of service.
On January 12 2007, Telemundo marks 20 years of service to the community, excellence in journalism and pioneering innovation —the very principles under which the network was established. The network will commemorate the occasion with a series of events and program launches that will strengthen its position for the next 20 years of Spanish-language television.
Telemundo post solid November sweeps.
With the results for the highly anticipated November sweep, Telemundo posted its second strongest November performance in the highly coveted viewing hours of weekday primetime among the key demo of adults 18-49 (A18-49) since Nielsen Media Research began measuring Spanish-language viewing.
NBC/Telemundo & TV Azteca America at it in LA.
NBC Universal/Telemundo has requested that the FCC deny the renewal of the TV license of Pappas Telecasting’s KAZA-TV in Los Angeles. Alleging that Mexican TV giant TV Azteca has more than a 33% investment allowable by law and excises controlling interests in the operation.
Azteca America rebutted the allegations, stating that the agreement between Pappas Telecasting and TV Azteca is a legitimate Local Market Agreement (LMA).
This is being considered payback by NBC Universal/Telemundo for the encounter between TV Azteca and Telemundo that stopped production of a Telemundo show in Mexico.
The games continue ……….
McNamara joining Univision?
According to Variety magazine, they reported today that a search is on for the next CEO of Univision Communications.
Among the list of key executives that are being interview, Jim McNamara ex-President and CEO of Telemundo who helped build the network and facilitate the sale to NBC is being considered a likely candidate for the position.
COMCAST adds ESPN Deportes to channel line-up.
Following on the heels of Comcast’s announcement regarding its agreement to add ESPN Deportes to its channel line-up, HispanicAd.com sat down for an exclusive interview with Lino Garcia, general manager of ESPN Deportes.
Telemundo acquires Tepuy International & 100% of Telemundo-RTI Productions.
Don Browne, President of Telemundo Communications Group, today announced that the network, a leading producer of innovative and high-quality content for Hispanics in the U.S., has acquired full ownership of Telemundo-RTI Productions to create Telemundo Studios Miami, LLC. The executive also announced Telemundo has agreed to purchase the operating assets of its current foreign distributor, Tepuy International Corp. and will create an in-house international division, called Telemundo Internacional.
Univision presents special ‘Entérate’ SIDA, 25 Años Después’ on December 2, 2006.
Univision, in partnership with the Kaiser Family Foundation, will air a half-hour special “Entérate… SIDA, 25 Años Después” (Get the Facts!…AIDS, 25 Years Later) hosted by award-winning news anchor Jorge Ramos on Saturday, December 2nd (check your local listings for time). As part of Univision’s Peabody award winning health initiative “Salud es Vida…! Entérate!” (Lead a Healthy Life…Get the Facts!), the special will explore AIDS among Hispanics in the United States.
