MTV: Music Television’s president Christina Norman announced that the network is re-energizing its offerings to super-serve today’s 12 – 34 year-old bicultural U.S. Latinos with the establishment of MTV Tr3s (MTV Three).
Television
Telemundo posts best performance.
Posting its best monthly performance ever during the month of March, Telemundo closed the 1st quarter of the year registering its strongest quarterly performance ever in Monday through Friday prime (M-F, 7-11 PM) among the coveted demos of adults 18-49 (A18-49) and adults 18-34 (A18-34).
Si TV reorganizes programming department.
Si TV announced that Edward R. Leon, the network’s senior vice president of production, will assume the additional responsibilities as acting head of programming for the network previously held by company Co-Founder and Chairman Jeff Valdez.
Univision & Telemundo Scrap Spanish Ratings For Upfront Guarantees.
The two leading Spanish-language broadcasters will make upfront deals this spring, using the same currency as English-language networks. Both Univision and Telemundo will base guarantees on Nielsen’s general-market ratings, as opposed to the niche Hispanic ratings they have previously used.
All Ten of Ten Strongest Radio Advertisers Remain ’04 to ’05.
In 2005, the Radio Industry largely participated in a commercial inventory reduction effort, labeled “Less Is More” (LIM) by Clear Channel Communications. Media Monitors, the leading firm that identifies ads in major US markets on radio and in newspapers, retained Wall Street analyst James Boyle to explore its database from the Industry’s major markets to ascertain LIM’s impact and other Industry trends in 2005.
Univision beats ABC, CBS, NBC or FOX in NTI Sweeps period.
During its very first sweeps period included in the Nielsen Television Index ratings service, the Univision Network out-delivered at least one of the other four major broadcast networks among Adults 18-34 on 16 out of 28 nights, or a little more than half the entire sweeps period.
Telemundo delivers best February performance.
Based on the ratings results provided by Nielsen Media Research for their National Hispanic Television Index (NHTI), Telemundo Network continues building its audience; registering the best February sweeps performance ever for Monday through Friday (M-F) prime in adults 18-49 (A18-49) and adults 18-34 (A18-34).
