Television

The growth in local television’s online advertising has been exponential in 2005 and the outlook for 2006 projects local online advertising to grow by as much as 39 percent across local markets, according to a new survey released by TVB.

Univision Communications Inc. announced that during its first week of measurement by Nielsen’s national television ratings service, the Nielsen Television Index (NTI), the Univision Network’s hit novela “Contra Viento y Marea” (Against All Odds) won the 8:00 to 9:00 pm time period among the coveted Adult 18-34 demographic, among all U.S. audiences whether Hispanic or non-Hispanic.

Based on the ratings results provided by Nielsen Media Research for their National Hispanic television Index (NHTI), Telemundo delivered outstanding results in fourth quarter ’05 Monday through Friday (M-F) primetime, due largely to an impressive December ’05 performance.

In a study released by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University found that alcohol companies significantly increased their advertising activity on cable television. More importantly, the number of cable network alcohol ads that were more likely to be seen by underage youth than adults on a per capita basis rose 97% from 2001 to 2004.

Cable and Congress are at it again. During a hearing that was supposed to be about indecency, Federal Communications Commission Chairman Kevin Martin brought up a study which “concludes that purchasing cable programming in a more a la carte manner in fact could be economically feasible and in consumers’ best interest.”