The new strategy is centered in the concept “Si no fuera por HBO, no escaparíamos de la rutina” (If it weren’t for HBO, we would not escape from routine).
Television
Univision Outdelivers All Networks In Primetime.
Building on a record season and a summer of significant audience growth, Univision has reached yet another milestone: Last week for the first time in history, Univision was the #1 network in primetime for an entire week among ALL 18-34 viewers, regardless of language.
Holding The Record For Most Watch Spanish Language Cable Program 2005.
Fox Sports en Español continues to build on what promises to be its strongest and most-watched Copa Toyota Libertadores season since the network acquired the property in 2002. According to Nielsen Media Research, the June 14 Copa Toyota Libertadores quarterfinal match featuring Las Chivas de Guadalajara and Boca Juniors of Argentina not only scored the network’s its highest ratings of all time, but it’s now the highest-rated and most-watched sports program in all of Spanish-language cable this year.
