Hispanic and African-American consumers avidly watch the late local news on TV, according to a recent analysis by Scarborough Research. Hispanic consumers are 26 percent more likely than all consumers nationally to cite late local news as a program they “typically watch.”
Television
Hispanic TV Stations Continue To Grow In Numbers & In Shares.
As the U.S. Hispanic population passes 40 million, according to a recent Census Bureau report, this demographic group continues to have a tremendous impact on how local television stations are operating and expanding both within current and new markets. According to BIA Financial Network, a leading financial and strategic advisory firm serving the media and communications industries, local television stations affiliated with Hispanic networks such as Univision, TeleFutura, Telmundo and TV Azteca has increased by 56 percent over the past five years. These Hispanic stations are experiencing significant increases in both local audience share and resulting advertising revenues, and all at levels that are outpacing the growth of entire local television market by 2 to 4 percent.
More People Watching TV?
More people are watching television in local markets than were previously measured, according to information released today from Nielsen Media Research.
National Television Academy Honored Leaders In Spanish TV.
The National Television Academy presented six honorary Emmy Awards tonight to leading Hispanics at a black-tie event held at the McNay Art Museum in San Antonio, Texas. The awards, given by the Academy’s trustees, were presented to honorees in recognition of their contributions to the growth and quality of Spanish-language television in the United States.
