Telemundo announced the launch of its El Poder de Saber (The More You Know) 2005 campaign. El Poder de Saber is a PSA initiative designed to raise awareness and educate Hispanics about important social issues, created for Spanish-language viewers last year as a sister campaign to NBC’s Emmy and Peabody Award winning campaign The More You Know.
Television
Cable To Give Agencies The Data They Demand.
A year after he jilted American Association of Advertising Agencies 2004 conference attendees, Comcast CEO Brian Roberts offered attendees at this year’s conference what he described as a “make-good.” As it turns out, he also handed out a bonus unit, announcing a major step toward giving Madison Avenue some important new cable subscriber data it has been chafing at the bit for–uniform, timely data on video-on-demand (VOD) usage.
