A year after he jilted American Association of Advertising Agencies 2004 conference attendees, Comcast CEO Brian Roberts offered attendees at this year’s conference what he described as a “make-good.” As it turns out, he also handed out a bonus unit, announcing a major step toward giving Madison Avenue some important new cable subscriber data it has been chafing at the bit for–uniform, timely data on video-on-demand (VOD) usage.
Television
Score for World Cup Soccer – More Eyeballs, No Speeches.
For A TV program,a billion viewers would mean a lot of money or prestige for a TV producer. But it’s not warranted, in either case, for the Academy of Motion Pictures Arts & Sciences, nor for U.S. TV advertisers.
‘Multi-Play’ Services Boosting ARPU For Cable TV Operators.
Digital cable TV services such as High Definition TV (HDTV), Video-on-Demand (VOD), Personal Video Recorders (PVRs), high-speed data and telephony services are helping cable operators to boost their Average Revenue Per Unit (ARPU), according to a survey of operators by In-Stat.
Falcón – Executive Vice President & Operating Manager @ Univision Network.
Univision Communications Inc. announced that Alina Falcón has been promoted to Executive Vice President and Operating Manager of the Univision Network, effective immediately. Ms. Falcón will be responsible for overseeing all operations, including programming, promotions, talent relations, technical operations and news for the Univision Network. She will be based in Miami and will report to Ray Rodriguez, President and Chief Operating Officer, Univision Communications Inc. Ms. Falcón was previously the Executive Vice President and Operating Manager of the TeleFutura Network.
