A year after he jilted American Association of Advertising Agencies 2004 conference attendees, Comcast CEO Brian Roberts offered attendees at this year’s conference what he described as a “make-good.” As it turns out, he also handed out a bonus unit, announcing a major step toward giving Madison Avenue some important new cable subscriber data it has been chafing at the bit for–uniform, timely data on video-on-demand (VOD) usage.
Television
Score for World Cup Soccer – More Eyeballs, No Speeches.
For A TV program,a billion viewers would mean a lot of money or prestige for a TV producer. But it’s not warranted, in either case, for the Academy of Motion Pictures Arts & Sciences, nor for U.S. TV advertisers.
‘Multi-Play’ Services Boosting ARPU For Cable TV Operators.
Digital cable TV services such as High Definition TV (HDTV), Video-on-Demand (VOD), Personal Video Recorders (PVRs), high-speed data and telephony services are helping cable operators to boost their Average Revenue Per Unit (ARPU), according to a survey of operators by In-Stat.
